What makes a guy attractive? Is it really
his looks? Although some may say so, this conventional definition of pogi—that is, having movie star looks
and a well-built physique—is no longer totally true in the modern world. These
days, a guy’s looks don’t really matter as much as his personality and
characteristics.
Most girls now believe that for a guy to be
deemed attractive, he must have attributes such as being confident,
well-rounded, independent-minded, goal-oriented, and multi-talented. Most
importantly, he must practice good grooming and hygiene and is focused on being
the best version of himself.
In other words, it is the combination of a
guy’s positive traits that make him attractive. And this is what makes a guy
Saktong Pogi.
Three
cheers for the Saktong Pogi
With this, Kojie San Men puts the spotlight
on all the Saktong Pogi guys of the land with the Saktong Pogi Night. It was held at the 12 Monkeys Bar at the Century City Mall, Makati City, last June 2,
Thursday. The guests had a grand time as we enjoyed good food, beer pong
games, and music courtesy of up-and-coming alternative, soul, and indie rock
band, SUD.
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| Saktong Pogi Night is hosted by no other than the lovely Joyce Pring |
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| Wil Dasovich, Joyce Pring and Bogart the Explorer open the night talking about what the ideal ‘Saktong Pogi’ guy is |
The Saktong Pogi Night was hosted by
popular TV and events host and radio jock Joyce Pring, and was graced by
Saktong Pogi ambassadors Wil Dasovich and Marco Ho. During the event, Wil and
Marco—who have both gained local prominence with their YouTube channels Tsong
and Tsonggo and Bogart the Explorer from Davao City, respectively— explained the Saktong Pogi concept to the attendees.
Meanwhile, Meredith Villanueva-Balmes, Brand
Manager for Kojie San Men, was also be present and talked about Kojie San Men and
the brand’s Saktong Pogi campaign.
According to Balmes, “Kojie San Men pursues
the idea that being handsome isn’t measured solely by how physically attractive
one is. He can simply practice proper hygiene and good grooming, and be
confident, and still be considered handsome.”
“Proper hygiene and good grooming play a
huge part in being ‘saktong pogi.’ And with its line of skin care products,
Kojie San Men is here to help men become ‘saktong pogi’—the best version of
themselves—by making available to them all the products they need for good
grooming and hygiene,” she adds.
The Kojie San Men skin care line includes
products for the face and body, namely the Kojie San Men Whitening Body Wash,
Kojie San Men Facewash, and the Kojie San Men Whitening Soap and Extra Fresh
Soap.
Win a
date with Jinri!
The highlight of the Saktong Pogi Night was a Dating Game with actress/model and former radio jock, Jinri Park. Two
weeks before the event, an online contest was held via the Saktong Pogi
Facebook page to determine the Dating Game’s five finalists as well as two
friends who would act as wingmen for each finalist.
In order to win the game, the wingmen have to outdo the others by making the best pitch on what makes their friend
Saktong Pogi.
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| Wil, Jinri and Bogart throwing some questions to the contestants of the dating game |
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| Wil, Jinri and Bogart listen intently to the contestants during the dating game |
The winner was determined by Jinri based on
her personal criteria on what makes a Saktong Pogi guy, and will get the chance
to have a date with her right after at their own spot within the venue.
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| Nico Sicio wins the dating game with Jinri! |
And the lucky guy that won Jinri’s heart
that night? He’s no other than Nico Sicio, a professor from Quezon City.
Social media presence
Both the brand Kojie San Men and the Saktong Pogi campaign have their respective social media accounts that feature funny posts and event updates. On Facebook, the Kojie San Men page is at www.facebook.com/KojiesanMensClub while the Saktong Pogi page is at www.facebook.com/saktong.pogi. Saktong Pogi also has an Instagram page at www.instagram.com/saktongpogi.
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